From the monthly archives:

February 2012

Keeping it Simple, Understanding Customers Needs

by George Muha on February 2, 2012

Replace tech rider to engineer, FOH mixer to sales person, artist to customer service department, tour accountant to budget manager, local sound company to inventory manager and instead of saying “what the venue actually needed” to “what the customer actually needed”.  Now isn’t that life imitating art, I don’t know what is.

{ 4 comments }