Keeping it Simple, Understanding Customers Needs

by George Muha on February 2, 2012

Understanding what a customer needs can save a lot of time, energy and money.

Replace tech rider to engineer, FOH mixer to sales person, artist to customer service department, tour accountant to budget manager, local sound company to inventory manager and instead of saying “what the venue actually needed” to “what the customer actually needed”. Now isn’t that life imitating art, I don’t know what is.

Tagged as: bad practices, better way of doing things

About Me

George Muha is the founder and editor of Freight Savings Tips. George is also a consultant with a specialty in helping shippers improve profit gross margins by heavily focusing on supply chain. He has authored articles on best practices and supply chain savings ideas that have been featured and syndicated in over 50 publications.

http://www.roadexamerica.com James Reynaldo

The artist one is hilarious. That thing could topple over but of course that would never even occur to an artist.
George Muha

James, I thought this diagram was great!
http://freightsavingstips.com/ George Muha

Obviously, this can translate to basically any aspect of business!
Dan the Sound Man

I saw this printed in a venue – the final system IS NOT LARGE ENOUGH for a stage of that size and band gear of that nature. It would at least need subs. If you tried to use that system, the vocals would not be loud enough for the band and you might blow up the FOH by running too much bottom end through it